The food trailer phenomenon has received a steady stream of support from the cities that is has boomed including Portland, Phoenix, Los Angeles, San Francisco and Austin to name a few. With that rise of interest, mass media is beginning to dip into the food trailer scene as well. We’re seeing trailers from Taco Bell and Carl’s Jr. (which will inevitably be in Austin sooner than we’d hope.) Regardless, I hold true to the idea that Austin is smarter than to buy into the idea that just because a company slaps a logo on a food truck/trailer/cart, it’s just as good (or less evil) as it’s brick and mortar counterpart.
The corporate infiltration is not always a bad thing though. Some exposure shines the light on certain trucks, and really helps out with the movement. The Food Truck Race is a great example. Austin trailerAustin Daily Press received a bit of attention for that appearance, and they still have the show’s banner on the front of their truck outside of Club Deville.
The newest appearance of a company in the food trailer scene is one that I am super excited about. Eat St. is a show that will be airing in The Food Network Canada and The Cooking Channel USA, and it follows host, James Cunningham, across North America and its food trailers. Just a TV show you ask? Nay! The exceedingly cool part of this is their iPhone app that has just been released.
Eat St., a free app for the iPhone is shaping to be one of the most comprehensive apps for finding food trailers in the United States. The app was developed by Invoke Media (Hootsuite creators) and is constantly evolving, much like foodtrailersaustin.com. The reason I like this app is because they are not only creating a database, but they are also approaching food trailer bloggers and anyone interested in helping them get in touch with ALL the trailers (not just those with a web presence). This helps get trailer like Tacos Selene on the map. In turn, the trailers can use this as a way to market themselves and consumers can use this to find trailers across the country.
The app contains Twitter feeds, general information, maps, photos drop pins for locations etc. When it comes down to it, I believe it’s far more beneficial for the trailer movement to collaborate on one universal app than make an attempt at one that is city-centric. There is a lot of time and dedication in foodtrailersaustin.com, and although it serves as your favorite source for finding food trailers in Austin (ahem), it’s not going to help you find food trailers in Honolulu. Eat St. can!