The food truck movement has taken the country by storm, and in places like Austin, has become commonplace. No longer is it surprising to hear someone grabbed a sandwich or coffee or sushi from a mobile eatery. Where did it come from? Well the initial boom was a combination of good food and the novelty of it all. Now that the novelty has worn off a bit, are these food trucks able to thrive on the quality of food alone?
We’ve seen trucks come and go for a variety of reasons. Not enough business, unexpected long hours, loss of interest. However, for the ones that are in it for the long haul, the food will need to stand on its own. It goes without saying that the food trucks in Austin have put out good food from the beginning. It’s easy enough to find glowing reviews of trailers all around Austin. Our expectations have been set pretty high by the likes of Franklin BBQ, East Side King, and The Peached Tortilla.
So what happens when a trailer, well-known or not, has a bad day? Should they be given another chance, or is this a one-and-done environment? With so many options out there in the saturated mobile market, can they expect a second chance? The competition is fierce, and for people who don’t frequent food trucks all that often, it is a valid question. For me, I’m always open to giving the benefit of the doubt and giving them another chance. I have, however, heard of others who aren’t as forgiving.
So, on which side of the fence do you stand? Should a food trailer that let you down get a chance to win you back? And more broadly, do you think food trucks are going to be around awhile now that the newness has passed?