La Cocina, a San Francisco-based business incubator with a food trailer edge helps aspiring food trailer, food cart and food truck owners break down the barriers of developing a successful business. More than just a business incubator, La Cocina hosts 30+ up-and-coming businesses in their commercial kitchen and has grown to create community jobs as well as the selling and distributing of products at a local, regional, national and international level.
On August 20th, La Conica will be hosting the third annual San Francisco Street Food Festival (SFSFF). A gathering of micro-entrepreneurs, food vendors and chefs with admission free to the public. Similar to Austin’s own Gypsy Picnic, the SFSFF will host a slew of mobile vendors in an area that is accessible to the public. They even let you vote for your favorite vendor!
That’s great from a consumer standpoint, but for those that are on the business side of street food, there is something else that may interest you. On August 21-22, the second San Francisco Street Food Conference will be held in the Bay Area. This two-day conference has a pretty meaty agenda including “Tales of Two Cities-From Taco Trucks to Gastrobuses: Has American “Street Food” Fundamentally Changed” to “Planning Track – Policy Lab”, a break out session covering the cities and policies. Basically speaking, the panels cover the ins and outs of the food trailer business. Coverage on marketing topics, COGS, POS, how to make money and other key information sessions are also slated to take place.
Passports (tickets) range from $25 to $150 for varying worth of food and beverage amongst other goodies. The $100 early bird weekend passport seems to be the best bang for your buck since it includes a ticket for both Sunday and Monday sessions of the Street Food Conference as well as a Conference Brunch on Sunday morning. If you are interested in only attending the conference, be prepared to shell out $75 + a small fee. Compared to other conferences like TechMunch ($175 for a standard ticket), this is reasonably priced. Their website also has some great FAQs and more detailed information on the panels.
With information in hand, it seems like a really great concept with a true underbelly of support for the food trailer community. Evolving regulations, strategies and approaches to the mobile industry make it difficult to find a solution that works longer than a few months. To read more about being on the forefront of adaptability, check out the event website.