SXSW led many Austinites through a series of events, conferences, meetings, acquaintances, opportunities and for some, blunders. The music and parties were definitely a blast, but what I really walked away with was the power of social media. Food trailers who participate greatly benefitted from their Twitter accounts, and in some cases, relied on it to drive consumers to their trailer. The importance of an online presence seems like a standard thought, but many food trailers find it to be a secondary necessity. Don’t have a Twitter account? Perhaps you should think twice, here’s why:
- 1. Have Something to Say? Much like in any other business, word of mouth is invaluable. It can build you up if its good and it can certainly tear you down if it’s not. Having a Twitter handle for a trailer is vital in my opinion. Not only because you are constantly participating in conversations with like-minded individuals, but because Twitter works as an ideal way to disseminate information. If you decide to open your trailer on a new street corner and announce it on Twitter, someone else can read it, retweet that and their followers can read and retweet and so on. In just a few seconds, you gained an impressive amount of reach for your message. You turned your marketing team from a sole flyer/website post into a stream of spokespeople for your trailer, and all of it was from a free service.
- 2. Updates! Many trailers use Twitter to connect with loyal customers, or would-be customers who are trying to find them. The wonderful folks atCoreanos exhibit this perfectly. Sure, they’re supposed to be at 7th and Neches at a specific time, but traffic can be insane on IH-35 and sometimes they run a little late. Do they update their website? Not that I know of… they do however Tweet their up-to-date messages to let the people know.
- 3. It’s more than a trailer. One of the largest advantages of social media is that it puts a face to the company. It creates more than just a brand, but rather a person who you can associate with that brand. It could not be truer for food trailers since many owners are directly involved with the day-to-day operations. Take The Peached Tortilla for example. I bet that if you, as a reader, are on Twitter and follow @peachedtortilla, then you most likely know who Eric and Lou are. Right? That’s the point. Create a connection with your consumers. Bottom line. If you want them to talk about your trailer, try your food and become repeat visitors, then you must engage with your audience! Twitter is a fabulous way to do that.
Three reasons with a brief description are no way to do justice to the importance of social media, but they do cover a very simple point. Twitter helps you disseminate information at an incredibly fast rate, and it creates more than just a brand, it builds your personality.
Now, on the fun stuff! Cast your vote for 3 trailers that YOU think best use Twitter. The winners will get the cool badge above for their website, Facebook or trailer!
Which 3 Trailers Best Use Twitter?
- The Evil Wiener (46%, 92 Votes)
- The Peached Tortilla (40%, 79 Votes)
- ChiLantro (17%, 33 Votes)
- Cool Haus (12%, 23 Votes)
- Bits and Druthers (10%, 20 Votes)
- Short Bus Subs (7%, 14 Votes)
- Coreanos (6%, 12 Votes)
- Sushi-a-go-go (5%, 9 Votes)
- Mmmpanadas (5%, 9 Votes)
- Miso Hungry (4%, 7 Votes)
- The Local Yolk (4%, 7 Votes)
- Old School BBQ (3%, 6 Votes)
- Lucky J’s Chicken and Waffles (3%, 6 Votes)
- Colibri Cuisine (3%, 5 Votes)
- Iggi’s Texatarian (2%, 4 Votes)
Total Voters: 198